London 2012 celebrates iconic landmark in Merton

Sebastian Coe, Chairman of the London Organising Committee of the Olympic Games and Paralympic Games has officially unveiled the design of the ‘Landmark London’ pin badge for Merton.

He was present at the London Councils Leaders’ Committee earlier this month and presented Cllr David Williams – Leader of Merton Council – with the first pin badge produced for the borough.

In September 2009, LOCOG and London Councils launched the ‘Landmark London’ competition. Londoners were invited to vote for the most iconic landmark in their borough that they would most like to see featured in an individual pin badge. Each of the chosen landmarks has now been re-created into a metal pin badge incorporating the London 2012 logo.

The winning landmark for Merton is Wimbledon Centre Court, which has seen a number of changes since its first match in 1877. It is recognisable the world over and recent additions include a fully retractable roof.

Lord Coe, Chairman of LOCOG, said: “Wimbledon Centre Court, chosen by the residents of Merton, is a really iconic landmark and celebrates what a fantastically unique city London is. I am delighted to see how proud residents of Merton are of their borough and I hope they will wear their pin badges with pride.”

Leader of Merton Council Councillor David Williams said: “In 2012, London is all set to host one of the most exciting events anywhere on the planet. All eyes will be on the capital, and when it comes to the tennis, millions of people will be focused on Wimbledon. We have a great sporting history in Merton and we are very proud that the tennis event will be held here. It is entirely appropriate that the pin badge for Merton should feature the world famous Centre Court, not only because it is a world renowned venue, but also because our residents chose it for the design.”

The Landmark London pin badges will be available for wider sale across London in the coming weeks from Runner’s Need, Crest of London, World Duty Free and the Museum of London.


Notes to editors

Photographs available.