Tickets are now on sale for The Mayor’s Charity Fashion Show, the highlight of the first ever Wimbledon Fashion Week, taking place next month between 21 and 28 March. The fashion show, which is in aid of Breast Cancer Care, will take place on the fashion floor of Debenhams, Centre Court Shopping Centre, Wimbledon, on Thursday 25 March at 7.30pm.

Sponsored by the Guardian Newsgroup, Wimbledon Fashion Week 2004 will see fashion and beauty retailers from the town centre and Wimbledon Village join together to raise the profile of Wimbledon as a centre of fashion and couture. The fashion show will consist of 15 choreographed scenes by different designers.

Debenhams – Celebrating 10 Years of Style
Debenhams is celebrating ten years of their ‘Designers at Debenhams’ range, and will be showcasing a selection of its Spring collections, from creators such as and John Rocha, Pierce Fonda and Matthew Williamson, who takes his inspiration from India and the Far East. One sensuous scene will be devoted entirely to lingerie and there will also be a childrenswear and menswear scene, both by Designers at Debenhams.

What to Wear, Where to Go, SW19, Elys 04
Wherever you’re going whatever you’re wearing, Elys’ diverse spring ranges will have something for you. In addition to the contemporary occasionwear and tailored styles offered by the likes of Windsmoor, Country Casuals and Planet, the latest designs from Coast are the embodiment of femininity, inspired by Art Deco and early twentieth century glamour. Elys will also devote two scenes to fashion for the younger woman when it reveals fresh spring looks by Oasis and Mexx. And for those who are planning their big day, there will even be a scene dedicated to bridalwear.

Footsies and Barnies in Wimbledon Village, and Euforia in the town Centre will also be contributing, amongst others. On the night, there will be an opportunity to mingle and ‘celeb-spot’, during the champagne reception, which will be followed by the show itself. A completely unique and creative approach is planned, with a twist to the traditional fashion show set up.

Look out for special in-store concessions throughout the week, as well as satellite events taking place across Wimbledon town centre. There will be further opportunities to mix with Wimbledon’s chic crowd at a Cosmetics Evening and ‘Cheese and Wine’ evening, also being held in Debenhams as part of Wimbledon Fashion Week.

The idea of holding a Fashion Week was born when the Mayor of Merton, Maxi