Item number 266/03
15 October 2003
London Borough launches community magazine
Merton council replaces it’s advertorial in the local paper with a new magazine
News, features, history, letters and a comprehensive ‘what’s on’ guide are just some of the reasons why London Borough of Merton residents will welcome the first issue of My Merton, Merton Council’s new community magazine, which is currently being delivered to all Merton households.
Previously the Council took out a double page advert in the local Wimbledon, Mitcham and Morden Guardian newspaper every week. However distribution cuts meant that not everyone received the newspaper and MORI research showed most residents wanted a delivered magazine. Therefore it was decided to create a new informative and engaging method of communication, in the shape of My Merton.
The magazine is currently being delivered to over 80,000 households across the borough, in part by Royal Mail and the rest by a local distribution company. Copies are also available from Merton Link (the council’s one-stop-shop reception area), the boroughs libraries, leisure centres and satellite offices.
My Merton is published every two months and aims to entertain and inform, bringing together the residents of the borough. My Merton will not only act as an information tool, but as a forum for debate and discussion, aiming to make residents of Merton feel proud of their community. My Merton is for everybody and is available in large print, audio tape, Braille and translations upon request.
The first edition includes:
– Features on AFC Wimbledon, parks and graffiti
– News from across the borough – including an article in Tamil
– A regular history page
– Working life – interview with a council cemetery foreman
– A pull out guide to school admissions
– Your shout – letters page
– My Merton – an interview with Merton resident Irene Goldsmith
– A comprehensive ‘What’s on’ guide
– ‘Ask Jan’ consumer advise and local restaurant review
– The Merton’s – meet the borough’s newest residents learning to recycle
Councillor Mark Allison said: ‘ My Merton will enable us to improve communications with residents in an open and honest manner – meeting a need that was missing previously. We want to produce a magazine that allows the reader to find out about what the council is doing and what is happening in their local community, without it seeming like council propaganda.’
For further information on My Merton please contact Merton Council ‘s PR and Press Office on 020 854