Dragon slayer sparks up Merton businesses

Levi Roots – dragon slayer, reggae star and bestselling cookbook author – is coming to Mitcham on Thursday 20 November to officially open Merton Council’s Business Generator Centre.

Guitar-playing Levi hit the headlines when he wowed the business dragons from the BBC’s ratings-topping show Dragon’s Den with his plans to market and sell his Reggae Reggae Sauce – a spicy condiment he had been cooking up and selling for years at Brixton Market.

The Generator Business Centre, in Miles Road, offers new and established businesses support so that entrepreneurs do not have to worry about the day-to-day running of an office while they are trying to make their way in the market place and develop and deliver their products.

Technically known as a business incubator, the centre also provides affordable office-space as well as competitive rates for internet connection, video conferencing and portable telephone numbers. Entrepreneurs can even just rent desk space.

Levi’s own experiences as an entrepreneur have meant he is eager to help others succeed in business.

He said: “I was delighted to be asked to open Merton’s Business Generator Centre. Centres like this are extremely helpful to people just starting up their own companies.

“There are so many pitfalls you have to navigate. Sometimes managing your offices and sorting things out like the internet and the phone can just take up too much of your time and leave you pulling out your hair because you don’t have the resources to concentrate on getting your new business off the ground.

“This centre promises to take away all that extra stress so entrepreneurs can simply concentrate on important things like creating their product, marketing it and making contacts in the business world.”

Merton Council’s cabinet member for regeneration, Councillor Diane Neil Mills said: “New businesses are the economic lifeblood of a community and bring prosperity to the areas where they set up.

“Through our new Generator Business Centre we will be offering entrepreneurs and their businesses the support they need and the head starts which will help them stand on their own feet and become successes in the business world.

“These are very exciting times for Mitcham. Recently we had the opening of the new Mitcham Eastfields station, which has created even closer links with central London, and now with the opening of the business incubator we really are seeing a massive growth of business opportunities in the borough.”

– Ends –

Notes for editors

Levi will be opening the Business Generator Centre on Thursday 20 November and there will be opportunities for interviews and photographs.

About The Generator
The Generator Business Centre is Merton’s first business incubation centre. The 1,387m2 centre incorporates different kinds of flexible and affordable workspace suited to a variety of business types including offices and light industrial units. Through the centre’s WorkSpace scheme entrepreneurs can also rent just a desk or make use of hotdesking facility.

The centre has been set up to nurture business ideas particularly in the first three years of the start-up phase and relieve entrepreneurs of the day-to-day management of their premises. This allows them to focus entirely on developing and delivering their product and services.

ntl:Telewest Business – the supplier of communications services to the public and private sectors – is providing a full communications infrastructure for the centre. Small business tenants will benefit from access to state of the art, flexible voice telephony and high speed internet access which can be adapted to suit the needs of a business as it grows.

To find out more about what The Generator Business Centre can offer, visit: http://thegenerator.merton.gov.uk or call Tam Williams on 020 8274 5771/2.
Address: The Business Generator Centre, 95 Miles Road, Mitcham CR4 3FH